ActiveHeritage accepts advertising on the ActiveHeritage Network from third parties ("Advertisers"), which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising"). In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, modules, links, microsites, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising. The following guidelines have been established by ActiveHeritage to govern various aspects of Advertising on properties within the ActiveHeritage Network (each a "ActiveHeritage Property"), which include websites and mobile applications directed to consumers, which we refer to in this Policy as the "ActiveHeritage Consumer Properties," and websites and mobile applications directed to healthcare professionals, which we refer to as the "ActiveHeritage Professional Properties."

The guidelines in this policy govern issues like acceptance of Advertisements by ActiveHeritage, how Advertisements are displayed on the ActiveHeritage Network, and the removal of Advertisements from the ActiveHeritage Network. ActiveHeritage has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the ActiveHeritage Network. ActiveHeritage may change this policy at any time in its sole discretion by posting a revised policy to the applicable ActiveHeritage Property.

ActiveHeritage has sole discretion for determining the types of Advertising that will be accepted and displayed on the ActiveHeritage Network, and under no circumstances will ActiveHeritage's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
ActiveHeritage will not knowingly accept Advertising that, in ActiveHeritage's opinion, is not factually accurate and in good taste.
There are certain categories of Advertisements that ActiveHeritage will not knowingly permit on the ActiveHeritage Network at any time.

These categories include but are not limited to the following:

  • Illegal, 'objectionable', 'ineffective' and/or 'dangerous' products (ActiveHeritage reserves the right to determine what is 'objectionable', 'ineffective' and/or 'dangerous')
  • fraudulent, deceptive, illicit, misleading or offensive material
  • material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the ActiveHeritage Network
  • alcohol
  • weapons, firearms, ammunition, or fireworks
  • gambling
  • pornography or related themes
  • tobacco use of any kind
  • the simulation of news or an emergency
  • material that directly advertises products to or is intended to attract children under the age of 13
  • media or messages for or that reference "M" rated video games or content
  • unreasonable, unlikely or extraordinary product or service claims
  • media messages or imagery that strobe or flash
  • media or messages that contain unsubstantiated "miracle" weight loss or other exaggerated claims of cure
    advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit


ActiveHeritage recognizes and maintains a distinct separation between Advertising and ActiveHeritage's editorial content. All Advertising on the ActiveHeritage Network will be clearly and unambiguously identified. ActiveHeritage will not allow any Advertising on the ActiveHeritage Network that is not identified with the label of "Advertisement", "From Our Advertiser", "Information From Industry" or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser.
A click on an Advertisement may only link the end user to the Advertiser's site or to relevant sponsored content area on a ActiveHeritage Property.
ActiveHeritage retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on a ActiveHeritage Property based on ActiveHeritage delivered search results. ​


As described in the "Ads by Google" hyper link in the Ads by Google section on applicable ActiveHeritage Consumer Properties Search pages, these "Ads by Google" are Advertisements that have been purchased by companies that want to have links to their websites appear adjacent to search results in response to specific terms.
ActiveHeritage reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising from the ActiveHeritage Network.

ActiveHeritage cannot provide any assurances that Advertisements will perform without error on all platforms, including websites and mobile applications.
It is the Advertiser's responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising within the ActiveHeritage Network (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. ActiveHeritage will not monitor compliance with such laws and regulations. However, ActiveHeritage reserves the right to review all Advertising for compliance with applicable laws and regulations and, if ActiveHeritage becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, ActiveHeritage may remove the Advertising from the ActiveHeritage Network.